Privacy policy

Last updated: August 5, 2025

SMY operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include anonymized or de-identified information. We may collect or process the following categories of personal information depending on how you interact with the Services, where you live, and applicable laws:

Contact details including your name, address, billing and shipping addresses, phone number, and email address.
Financial information including credit/debit card numbers, account numbers, payment method, and confirmation.
Account information including your username, password, preferences, and settings.
Transaction information including items viewed, added to cart or wishlist, purchased, returned, or exchanged.
Communications with us such as customer support inquiries.
Device information including browser type, IP address, device identifiers, and network data.
Usage information about how you interact with the Services.

Personal Information Sources

We collect personal information from the following sources:

Directly from you when you interact with our Services or provide your information.
Automatically through your use of our website and tools (including via cookies and similar technologies).
From service providers acting on our behalf.
From third parties with your consent or where legally permitted.

How We Use Your Personal Information

We use your personal information for the following purposes:

Provide, tailor, and improve the Services.
Including processing transactions, shipping orders, managing your account, personalizing your shopping experience, and enabling returns.
Marketing and Advertising.
To send promotional emails or display ads based on your behavior, purchases, or preferences.
Security and Fraud Prevention.
To detect fraud, secure your transactions, and ensure safety in your interactions with us.
Communicating with You.
To provide customer support and maintain our relationship with you.
Legal Compliance.
To comply with legal obligations, respond to legal requests, or enforce our terms and policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties:

To service providers performing functions on our behalf (e.g., payment processing, IT services, fulfillment).
To business and advertising partners for marketing and promotional purposes.
When you direct us to share your information (e.g., shipping requests, social login).
To our corporate affiliates or in connection with business transfers (e.g., mergers).
To comply with legal obligations or defend our rights and the security of our Services.

Third Party Websites and Links

Our Services may include links to third-party websites. We are not responsible for their privacy practices or content. Please review their policies before providing any information.

Children's Data

Our Services are not intended for children. We do not knowingly collect personal information from individuals under the age of majority. If you are a parent or guardian and believe we have collected such data, please contact us to request deletion.

Security and Retention of Your Information

While we implement reasonable security measures, no system is completely secure. Please avoid sending sensitive information through unsecure channels.

We retain personal information as long as necessary for the purposes described in this Privacy Policy, including to fulfill legal, contractual, and business obligations.

Your Rights and Choices

Depending on your location, you may have rights regarding your personal information, including:

Access / Know – Request a copy of the information we hold about you.
Delete – Request deletion of your personal information.
Correct – Request correction of inaccurate information.
Portability – Request a copy of your data in a usable format.
Marketing Preferences – Opt-out of marketing emails via the unsubscribe link in any message.

To exercise any of these rights, contact us using the information provided below. We may verify your identity before processing your request. You may also authorize an agent to submit requests on your behalf, provided proper documentation is supplied.

Complaints

If you have concerns about how we process your personal information, you may contact us directly.

International Transfers

We may transfer your personal information to countries outside your own for operational purposes. Where required, we implement safeguards such as Standard Contractual Clauses to ensure your data is protected.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The revised version will be posted with a new “Last updated” date. Please review it periodically.